As part of their continuous road safety education initiatives, Simba TVS, distributors of Nigeria’s largest selling tricycle brand have conducted a training program on road safety for Keke drivers in Abuja. The event was organised by Simba TVS in collaboration with the Vehicle Inspection Office (VIO), Abuja and consisted of both classroom-based and practical training.
The most recent event was held in Gwarimpa, Abuja and was attended by VIO officials, Simba Group executives and certified trainers to educate the participating drivers. The Senior Principal Technical Officer of VIO, Engr. Atanda spoke to riders about the importance of following road signs, whilst commending the efforts of a private sector organization on running such road safety programs amongst keke drivers.
The practical training involved the use of a dedicated training track and obstacle course, put together especially for the purpose of Simba’s safe driving workshops. Also speaking at the event, Mr Karthik Govindarajan, Head of Marketing, Simba Group said “We at Simba TVS are guided by our vision to enrich the lives of Nigerians, with an emphasis on empowerment and sustainable development. Safety and Training play key roles in our efforts to achieve our vision, and today’s activity is most certainly centred on this.”
The company’s Simba Training School which operates programmes across the country has played a critical role in helping the brand reach the leadership position in the market. Mr Nitesh Kumar, Head of Service at Simba TVS said, “The Simba Training School is an initiative through which we impart safety training to riders while also organising other trainings for automotive technicians and for women riders through our Queen Riders program. We have been conducting such training sessions across the country and this goes a long way to help increase the safety of everyone on the road whilst ensuring the well-being of the keke drivers who provide a vital service to the economy.”
The Simba Group, founded in Nigeria in 1988, is a conglomerate with operations across Nigeria’s most dynamic economic sectors – agriculture, alternative energy, backup power supply systems, networking and data transmission, ICT infrastructure development, and commercial vehicles sales and servicing. Simba works in collaboration with its over-600 channel partners and service outlets, to ensure its products are available and serviceable, in all parts of the country. Their TVS King tricycle is the largest selling keke in the country.